What kind of beard are you?
NAME: HIPSTER
BORN: in the Forties
IN: London, Brooklyn or San Francisco and…Rovaniemi
CITIZENSHIP: global
RESIDENCE: intellectual district
MARITAL STATUS: married to social networks
JOB: graphic designer, film director, gallery owner
NAME: YUCCIE (young urban creative)
BORN: in 2015
IN: Los Angeles and Berlin
CITIZENSHIP: urban, no need to ask!
RESIDENCE: new digital capitals such as San Diego, Austin, Silicon Beach and Burning Man
MARITAL STATUS: married to his job. His idols: money and the organic world
JOB: zen-oriented maker
DESCRIPTION AND DISTINGUISHING FEATURES
CLOTHING: skinny jeans and laced-up shiny loafers
HAIR: the equipment of every self-respecting hipster! Messed up folk-style or well gathered up in a ponytail
BEARD: long beard, fake wild and curly moustache
EYES: big vintage glasses
DISTINGUISHING MARKS: bike is regularly parked downstairs
DESCRIPTION AND DISTINGUISHING FEATURES
CLOTHING: a blend of yuppie and hipster, he wants to inherit from the first one his riches and from the second one his creativity. Then green light to stenciled T-shirts with ironic writings
HAIR: asymmetric hairstyle and curly moustache
BEARD: short and disciplined, but somebody dares lively colorings – as true mermen
EYES: mirror of the thinking soul inside of him . He wants to be paid for thinking and for his ideas!
DISTINGUISHING MARKS: he’s obsessed by his food/diet and by the problems of the planet. His pet has a Instagram profile
Basic requirements
HIPSTER:
to keep his beard shiny, the hipster man needs a specific treatment: deep conditioning and restructuring. Hair and skin must be softly taken care of.
In order to avoid a bristly effect, not so sexy on an extra large beard, the hipster man cannot do without a nourishing and disciplining action, for a styling that is up to all expectations. We’ve asked ourselves what kind of sensation one would like to wear all day long? The bearded people have answered: “a pleasant freshness”.
The products we would like to suggest for the Hipster world:
– A specific mild shampoo
– A film-forming toning lotion
YUCCIE:
the yuccie man has got an ingrown hair emergency. How to reduce the discomfort? With the use of actives with a scrub effect and anti-inflammatory products. To soften elegant and groomed, short beards. Hydrating and restructuring actives for face and beard without weighing them down, but protecting them thanks to the film-forming effect. They give an all day cool effect to reduce the tiresome itch caused by hair growing.
The products we suggest for the Yuccie world are:
– Scrub cleansing lotion
– Light hydrating face-beard lotion
