The rules have been the same for ages: men and women are different and they have to be distinguishable. Lately, however, the two sexes are getting dangerously closer: ladies are more and more determined and dandies take care of themselves. Barriers are softly fading away and a new sensuality, which is born from character, plays with being unisex for a highly androgynous beauty. It could be because of the equality at work, the freedom of thought or a more modern society, but “muscles” and charm do not scare anymore, on the contrary…
The beauty changes its identity: multifunctional and essential, because the art of decluttering, that is to get rid of what is unnecessary, is beneficial not only for your body, but also for your mind. Make up, personal care: everything aims at the “minimal” for a new culture of lightness and a great tribute to “less is better”. This ideal of beauty, called new normal, wears the mask of ambiguity, getting over any gender stereotypes.Casual looks, sober colours and agender scents. Even the design can be confusing…
By following this trend, Bregaglio Labs have created a cosmetic wardrobe supplied with accessories for any requirement, whose main feature is multifunctionality. Skin care and make up formulations, detergency and treatment for a sober but more sophisticated beauty.
The novelty is: today the cool factor is called minimalism!
Needs
FUTURE NATURE, NEW ESSENTIALITY, HYBRIDATION AGAINST UV AND RADIATION, HIGH SPECIALIZATION, GLOBAL ACTION, BIOACTIVITY, MULTITASKING, BEAUTY SCIENCE
Bregaglio’s answers
Bregaglio finds the answers in multifunctional raw materials. Who said that only women can do more things at the same time?!