To be three-in-one beauty has a religion of its own and it’s called multi-functional.
The future demands multi-tasking cosmetics, designed to be unrestricted and adaptable for face, body, and hair. Versatile on skin, revealing their effects immediately! At first glance similar to the charismatic charmer who sweeps you off your feet and with just a few tweaks has ‘straightened out’ your self-esteem and heart, but not for long…. multi-purpose products on the other hand, won’t let you down, in fact they will pleasantly surprise you because they are blessed with that female characteristic of being able to do more than one thing simultaneously and being able to do it well. Can the same be true for men? Most certainly, if we consider oils like Wild Olive Oil and Chia Oil by BIONAP. Wild Olive Oil with its high concentration of vitamin E is a powerful antioxidant and protects against free radicals helping to counteract premature signs of aging caused by sun and air pollution. It has excellent anti-aging properties and the presence of fatty acids makes it a first choice for mature skin and for damaged hair. Mothers, the real multi-taskers love it because in baby products it is unrivalled: soothing and regenerating for delicate skin. Chia Oil is invaluable because of its anti-inflammatory properties reducing the damaging effects of UVA and UVB and so it’s also perfect as a SPF booster. It is an ideal ingredient for restitutive and strengthen treatments for hair and nails.
WHY CONVERT TO MULTI-FUNCTIONALITY?
Beauty routines are made easier; you can fly low-cost even if you decide to chuck in an extra pair of shoes at the last minute and you avoid getting into a panic selecting what to take, because having to choose is always a pain. In an instant you have a multitude of solutions: ‘all-in-one’. Quick and easy, conveniently enclosed in a single product, night & day, just like those modern electronic devices which are becoming ever-more hybrid and multi-functional. The boundaries between beauty and innovation are blurred. We are in a total mixologist moment, where everything does everything. The truth however, is that women are always looking for what isn’t there, yearning for products with effects that wouldn’t normally be seen together like firming characteristics in colour cosmetics or anti-age in haircare. The anticamera to a future of eternal dissatisfaction you might say…but never say never as the world of cosmetics maintains its 3 in 1 promise with versatile raw materials.
Long life to hair thanks to Protelan PCA by Zschimmer & Schwarz which strengthens hair fibre with Arginine and Proline. Get back in shape like the best of them with improved hair and skin care by using BPMineralQuint Complex by JEEN, a mineral complex with zinc, magnesium, iron, copper and sillicons. Fruit based products abound when green tendencies are the order of the day with Creanatural® Vegetable Melanin by The Innovation Company, rich in polyphenols that guarantee stability in formulations and extraordinary benefits to skin.
TO YOU FOR YOU
Multi-purpose creams: hydrate skin, thicken hair, nourish hands and are often also used to contour cheekbones and highlight lips. Born to save on time and space with a few targeted actions they simplify personal care that otherwise, looks more like a jungle with all those cosmetics left out and never used, staring us straight in the eye. Let’s face it, for us women, after our chaotic wardrobes comes the bathroom that more often than not resembles a floating Bangkok market.