What is an archetype and why are they important for the formulazioni of a beauty product? In the current zeitgeist, we have indentified a few who have suggest which cosmetic the contemporary man desires! Came with the streets of Milan and strolling in the spirit of the times you will discover how fashion, design and art are using them to tell us something
Today, then, we talk a lot about clean beauty but what will come ‘after’? A true evolution …
An episode not to be missed listening to the voices of the coolhunter Cristina Minelle and the cosmetic formulator Viviana Brancato

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